Home » RankWatch unveils Console: Supercharging Google Search Console data for actionable insights!
RankWatch unveils Console: Supercharging Google Search Console data for actionable insights!
For years, digital marketers and SEO professionals have struggled to get value out of Google Search Console due to its complex interface, difficult navigation, and data limitations. That’s where Rankwatch’s Console comes in. This tool simplifies and improves the use of Google Search Console, making it more useful and dependable for professionals in the field.
Introducing Rankwatch Console: The Premier Tool for Digital Marketers
Rankwatch Console is a powerful upgrade to Google Search Console that offers numerous benefits and unlimited access. With this tool, you can monitor your website’s health, optimize your on-site SEO, generate new ideas, prevent keyword cannibalization, and more – all for free with a Rankwatch trial account. Simply sign up for a trial and you’ll find the Console on your Rankwatch dashboard.
There are several reasons why you may want to consider using Rankwatch Console:
While Google Search Console and other tools offer similar features, Rankwatch Console stands out with its comprehensive range of benefits. In this article, we’ll delve into each category of the Console in detail.
1. Performance Tab
The performance tab in Rankwatch Console provides a high-level view of your website, including data on impressions, clicks, CTR percentage, ranking keywords, and ranking pages.
Additionally, this tab displays both the actual numbers and the percentage change in ranking positions for each section. This allows you to easily track fluctuations in your rankings on a daily basis.
Impressions: When a user’s search query brings up your website in the search results, it is counted as an impression. An increase in impressions indicates that your website is visible and relevant, while a decrease suggests that Google does not find your website content to be relevant to the user’s search query. To improve your page’s relevance, you may need to work on its content and on-page SEO.
Clicks: Clicks occur when a user actually clicks on your website’s URL after it appears in the search results. A high number of clicks indicates that your website is generating a good amount of traffic, while a low number may indicate that your titles, meta descriptions, and content quality are not effectively converting impressions into clicks.
CTR Percentage: CTR, or click-through rate, is calculated by dividing the number of clicks by the number of impressions. It gives you an average percentage of how many users find your website helpful and visit it regularly. A high CTR indicates that your website is doing well on search engines, while a low CTR may suggest that there are problems that need to be addressed.
Ranking Keywords & Pages: These sections show you the number of keywords and URLs for which your website is ranking. A high number in these sections means that your website’s content matches the user’s search intent, while a low number may indicate that your website is not ranking well for relevant keywords. Rankwatch Console can help you identify relevant keywords that are generating traffic for your competitors and accidental search queries that may be impacting your rankings.
The filter section in Console’s dashboard is prominently displayed and includes three main filters: Date Range, Location, and Device. These filters can be found at the top of the page, making them easy to access and use.
The date range filter allows you to choose the specific time frame for which you want to view data. If you’ve just connected your website for the first time, you’ll have access to historical data going back 16 months!
With the location filter, you can narrow down results to a specific country and the device filter lets you choose the type of device you want to see performance for, including mobile, tablet, or desktop.
Additional advanced filters, including keyword filters, can be found beneath the performance tab. These filters include options to view:
- Ranking keywords
- Ranking declined
- Keywords that have left the first page
- Keywords that have entered the first page
- Keywords that have started ranking
- Keywords that have stopped ranking
Using these filters can help you refine your results and get a more detailed view of your website’s performance.
3. Average Position Distribution Graph
The average position distribution graph allows you to see where your website stands in relation to search engine results based on the filters you’ve selected. In other words, it provides a visual representation of your website’s position in the search engine.
For instance, in the above figure, you can see that the different segments of the graph are designated with different colors. When you hover over the first segment, it will display the number of keywords that were ranked between positions 4 to 10 during the date range you selected.
The following segment illustrates the number of keywords that were ranked between positions 11 to 50 in the selected date range, and so forth. This information provides a general idea of keyword positioning and highlights the areas that you should focus on.
For instance, if you group the keywords that are ranked between positions 11 to 50, you’ll realize that with a small improvement effort, they can help bring in lots of traffic to your website. You can add them to meta description, alt text, title and so on, and you will start to see gradual results.
4. Table Data
The tabular data presented in the Console will be an essential tool for your analysis. It provides a detailed overview of your website’s performance and includes important metrics such as impressions, clicks, and average CTR for each keyword.
Additionally, you can view information such as ranking URLs, positions, changes in clicks and impressions, and more.
Unlike Google Search Console, Rankwatch’s console tabular data is not limited to 1000 rows, it includes data for up to a million search queries of your website!
Unleashing the Power of Rankwatch: Top Benefits of Using Our Console for SEO and Digital Marketing Success
Unlock the Full Potential of Rankwatch Console: Harnessing its Capabilities for SEO and Digital Marketing Advantage. With the right use, the Console can be a powerful ally, giving you a wealth of data on your website, driving new ideas, identifying low hanging opportunities, and more.
Still skeptical? Let us show you the many benefits the Console has to offer.
1. View Millions of Search Queries For Your Site!
Discover the Power of Rankwatch Console as a Rank Tracker: Uncovering the Secrets of Your Search Engine Success. The Console’s rank tracking capabilities are truly impressive, offering data on up to a million search queries, including your site’s ranking, traffic-driving keywords, CTR, impressions, clicks, and more.
Advanced filters such as location and device allow you to drill down even further into your data.
Easily download and analyze this information to make data-driven decisions to optimize your site’s performance. The Console’s user-friendly interface makes it simple to monitor your website’s true SERP performance and make informed improvements.
2. Overcoming Keyword Cannibalization with Rankwatch Console
One of the biggest obstacles faced by SEO professionals is keyword cannibalization, where two of your pages rank for the same search query or keyword. This not only diminishes the work you’ve done on SEO but also causes confusion for both search engines and users.
With Rankwatch Console, identifying keyword cannibalization is made simple through the “Ranking URL Count” column. It displays the number of URLs ranking for a specific query or keyword, and upon clicking it, you can see a list of all URLs and their parameters.
This allows you to evaluate which pages are most fitting for the query and how cannibalization is impacting their position. Using this information, you can then optimize your other pages and continue monitoring the changes.
3. Content Optimization & Expansion
RankWatch Console is a complete SEO toolkit that helps you rank #1 in search engines. It helps you track your website’s ranking and evaluate your content’s click-through rate to help boost your website’s visibility. It also provides data on the site’s ranking search queries and individual URLs, as well as accidental search queries for which your site is ranking on Google. You can export this data and start working on it, focusing on the keywords that do not appear on your site.
SEO IQ can also be used in conjunction with Search Console SEO for content optimization. It will analyze your content and provide you with 40+ parameters and areas where you can add missing keywords. With SEO IQ, you can also compare your site to the top 10 competitor sites using the same keywords for ranking.
4. New content ideas or create topic clusters
Find each keyword your website ranked for or accidental keywords (refine results to long tail keywords/new keywords/question based keywords) and take better new content ideas or create topic clusters. You can either download the data and work on excel or directly from the dashboard.
For example: on excel you can add a column word count and use this formula (=LEN(<insert keyword cell>)-LEN(SUBSTITUTE(<insert keyword cell>,” “,””))+1) to calculate the word count of queries your website ranked for and then filter down search queries where the word count is more than 3 and spot all the long tail keywords Or identify question based queries simply by refining results where question words like “what” “who” “how”, etc.
5. Get Lifetime Data Storage
At Rankwatch, we believe in a lifetime commitment and hence we provide you with a life-long repository of all your valuable data.
Besides, you also get retro data for 16 months once you connect your site for the first time with us then the data is fetched on a daily basis and the repository is maintained till you keep your GSC account connected.
6. Refine your site structure by automating keyword grouping
Rankwatch’s SEO Search Console offers the benefit of automatic keyword grouping, making it easier to group your site’s URLs.
The SEO Console dashboard provides an overview of all the keywords present on the page, along with the total number of keywords for which they are ranking.
Automation reduces the risk of mistakes that can occur when grouping keywords manually.
7. Spot pages solving wrong search intent
Rankwatch’s Search Engine Console helps developers identify and address pages that are ranking for wrong search intent.
The dashboard shows both accurate and inaccurate search queries that are increasing impressions on the page.
This data can be exported and used to remove wrong search queries from the site.
SEO IQ can be used to locate the parameters or areas where the keywords are performing well, allowing developers to de-optimize the page.
8. Identify Striking Distance Keywords
Let Rankwatch’s Search Engine Console take the guesswork out of finding low-hanging keywords. The multi-stage filter can be used to easily identify keywords and search queries that fall between certain positions, such as 10 to 30, and have decent impressions.
Note down the keywords and start optimizing them with on-page SEO. With the right efforts, these keywords can drive significant amounts of traffic to your website. Written by Chatsonic
9. Click Through Rate Opportunities
Rankwatch Console can help you boost your click-through rate (CTR). The tool displays the top queries for each URL of your site, so you can use this data to your advantage.
Enter the top search query keywords in SEO IQ and let the tool analyze it. It will not only give you a score, but also show you your top competitors and provide you with 40+ on-page parameters on how to beat them.
You’ll also get detailed recommendations for optimizing the on-page SEO for the query, such as adding it to title, subheadings, etc. Follow all the suggestions for your landing pages and you’ll notice an increase in your site’s CTR.
10. Create Content groups or segmentation
As an agency or employee of a large enterprise, you can easily create segments for specific keywords using Rankwatch’s multi-stage filter option. Click Table Filter, select Keyword, select Exact under the Condition option, and enter each keyword one by one. Once done, save the segment and name it. You can also create segments for specific categories or areas of a website to monitor performance.
After creating the segment, you can take a quick performance overview.
Rankwatch Console is user-friendly and easy to use. Hope our detailed article will guide you through all the steps.
All you have to do is insert the email ID associated with your website, select the date range, location, and device, and you’re ready to go.
Check out the video tutorial for more information. How to put Google Search Console on Steroids?
Rankwatch SEO Console is perfect for anyone who wants to see their website hold a top spot in Google’s search results page. With Rankwatch, you can gain a competitive advantage and increase the value of your website. We are always here to help with any questions you have.